Proton

[pic] | | |(MARKETING MANAGEMENT) | |-BARM 5013- | |GROUP ASSIGNMENT | PREPARED BY Victor regard Tiongin SB1202MD0534 assure of Business Administration (Online) PREPARE FOR LECTURE distinguish: PROF. DR.A.K.M AHASANUL HAQUE repayable DATE: 10TH NOVEMBER 20 12 1.

INTRODUCTION The automotive patience in Malaysia suffer be considered as one of the or so important and strategic industries in the manufacturing firmament. Compared with other industries in the manufacturing sector in Malaysia, the automotive industry is hoped to boost the industrialization serve well so that Malaysia canful be a developed landed estate by 2020. 2. party BACKGROUND PERUSAHAAN OTOMOBIL NASIONAL BERHAD or PROTON was incorporated on May 7, 1983 to manufacture, assemble and carry on motor vehicles and tie in products, including accessories, spare parts and other components. PROTON produced Malaysias first! car, the Proton SAGA which was commercially launched on July 9, 1985 by Malaysian visor Minister, Dato Seri Dr. Mahathir Mohamad who conceived the idea of a Malaysian car. PROTON was publicly listed on the Kuala Lumpur personal line of citation Exchange (KLSE) in 1992 and its shareholders include Khazanah Nasional Berhad, Petroliam Nasional Berhad, Mitsubishi Corporation, Mitsubishi Motors Corporation, Employee Provident Fund nominate on and other local and foreign investors. 3. PROBLEM acknowledgment 1. PROTON Controversies Controversies surrounding PROTON trough date include the abuses and improprieties...If you want to consume a liberal essay, order it on our website: OrderCustomPaper.com

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