Internship Report on Zong Pakistan Essay

Groups individuals accord to the occasions when they bargain for, use or think of buying a product. 2. Benefits want Groups individuals according to the benefits they seek from the product. 3. Usage regulate Groups individuals according to the level of usage they retrace of the product, be it Heavy, Medium or inflame usage. 4. User Status Groups individuals according to whether they atomic number 18 non-users, potential users, first-time users, regular users, or ex-users of a productLoyalty Status Groups individuals according to their level of loyalty to the product. Hard center loyals always purchase the product / bulls eye in question. Whilst Soft core loyals leave alone sometimes purchase another brand, and Switchers pull up stakes not specifically seek away a particular brand, but sort of purchase the brand available to them at time of need, or that which was on sale. 6. emptor Readiness Stage Groups individuals according to their circle to purchase the produc t.This segmentation model is peculiarly useful in formulating and monitoring the selling communication strategies employed to move consumers towards purchase of a product or brand. post of Segmentation Segmentation is the first spirit towards customer understanding, which allows organisations to form healthy relationships with their customers. currency is made by keeping customers, and the satisfying idea of segmenting customers in order to build customer relationships is to turn it into a mutually satisfying relationship, says Ovum analyst (David Bradshaw, 2000).