West Jet †Strengths & Weakness

West commons stresslines is one of the low bell air carriers of Canada. In a very slight span of time WestJet had gained the position of grocery store leader in internal airlines in Canada. The main reason behind this success could be the strategies organism followed by the management while providing services to the customers. Providing excellent customer mirth seems to be the motto of the firm. Besides holding its position as the market leader Westjet proactively maintains its standard as a leader of environmental policy in the airline industry through corporate and individual responsibility.As well as adhering to all of the local, national and international standards, West Jet takes hands on accountability approach where no guidelines exist to master that the corporation remains responsive to current environmental issues and to prevent tonic environmental concerns from arising. WestJet strives to using up and develop technologies that atomic number 18 environmentally s ound. It also recycles and supports the intake of recycled materials where possible. Employees are also advised and encourage to make health certified and environmentally sound decisions. This is ensured through proper training and the adequate backing needed to aintain a high standard of environmental responsibility. (West Jet yearly Report, 2003, p. 39). Strengths of WestJet oxygeniselines Concerning strengths and weaknesses of the firm, a SWOT analysis is require to assess the extent to which the strategies of the airlines arrive at been successful. SWOT stands for strengths, weakness, opportunities and threats. Strengths and weakness are the internal factors while opportunities and threats are the outside(a) factor. Here we would be considering only the internal factors. The strengths of WestJet are obvious. The airline is a profitable organization.The success of WestJet could be credited to the different management strategies existence implement in the firm. These strat egies especially the customer retention strategy are formulated and well implement considering the competitive environment in directlys world. The strength of WestJet Airlines lies in the below mentioned factors ? Emphasis on customer service and customer service relationships. ? WestJets no frills strategy does not only mean a cut in cabin crew, besides also allows a faster pre-flight preparation, thereby reducing the time grounded as well maintaining low fare. Better passenger services compared to the competitions, especially Air Canada. ? High aircraft utilization. ? Minimization of operational costs on the board which is obtained by optimally utilizing the man power resources. ? Strong focus on cost leadership and benchmarking.It is highly environmental friendly which is reflected on the activities being carried on under recycling. WestJet fully supports recycling of waste de-icing fluid. West Jet contracts to use propylene ethanediol wherever possible instead of ethylene gly col for aircraft deicing in most of its routes and wherever it is logistically available Weaknesses of WestJet Airlines Too much dependance on the business ravel market segment. ? Increased dependence on passenger revenues rather than having a diversified source. ? Domestic airline with no exposure in the regional international segment. ? Limited viable involution possible into newer destinations over and above currently served. ? Strict competition from Air Canada. The weaknesses are obstructing as barriers in the further growth of the firm. In dedicate to overcomes these weaknesses and retain its position as market leader, it becomes highly essential fro WestJet to go for the different opportunities and convert the different threats in to its strengths.